Flow Festival generated 20 million euros for Helsinki‏

Has been read
Flow Festival has a financial, cultural and social significance to the city of Helsinki and its people.



Flow Festival has a financial, cultural and social significance to the city of Helsinki and its people.

In 2015 the direct production costs and Flow Festival visitors’ consumption brought 20 million euros to Helsinki, according to the survey conducted for Flow Festival Ltd by cultural researcher Satu Silvanto. On top of that the more complicated to measure indirect financial impacts generated even more value to the city and its inhabitants, including media visibility, financial impact on music export, the business of food vendors and innovations. Because Flow Festival Ltd is a local company and the festival collaborates with several other local companies, the financial benefit does not flow abroad but develops and supports local activities and business.

Additionally Flow Festival’s cultural and social value is considerable. In 2015 Flow was visited by 70,000 people, 10% of whom came outside of Finland. Cultural events increase awareness, attractiveness and appeal of the city they're held in. On the other hand 70% of the attendees were from the Capital City region, and nine out of ten of the region’s population see organising events in Helsinki as a positive thing.

On a local level, Flow Festival has been transforming the old Suvilahti factory area into a vibrant cultural area, and even on an international level the attention the festival receives connects to Helsinki as a whole. Flow hopes Helsinki considers its events even better in future city planning and marketing. Flow will work to further develop collaboration with the city to make sure it can continue in the Suvilahti area in the future. The current plans on the development of the Kalasatama part of Helsinki threaten Flow’s future, because as it stands the location is available to Flow only until 2017.

The survey is available in Finnish.

In 2016 Flow Festival will be organized again in the old industrial area of Suvilahti, Helsinki on August 12–14.

www.flowfestival.com
www.facebook.com/FlowFestival
www.twitter.com/FlowFestival
www.instagram.com/flowfestivalhelsinki
www.vk.com/flowfestival


Read here our review from Flow Festival 2014 and from Flow Festival 2015.

Posts for you
×

×
×
×
e-mail
Username
First name
Last name
Nickname
A few words
×
Current password
New password
Verify new password
×
e-mail
Username
Password
Verify password
First name
Last name
Nickname
A few words